Free
$0/month
Get started with core product options and priced add-ons.
Install for freeUp to $100 additional revenue/month
Core option types
Price add-ons
Full analytics
Basic support
Wix Product Options No Code
Configure dropdowns, swatches, priced add-ons, and conditional rules in a visual editor. No theme code or developer needed.
Install for free
No credit card required.
Benefits Overview
Ship customization flows without developers
Key ways Wix merchants use this setup to improve product clarity and shopper confidence before checkout.
Visual option builder anyone can use
Create dropdowns, swatches, checkboxes, and text fields through guided screens instead of custom Velo scripts or brittle workarounds.
Marketing-led iteration speed
Test new add-ons, gift wrap pricing, and upgrade copy without waiting on engineering sprints or agency tickets.
Conditional logic without scripts
Show-hide rules between option sets are configured in the app, not hand-written in theme files that break on updates.
Personalization Flow
Product options setup made easy
A practical flow for defining choices, attaching prices, and assigning option sets across your Wix catalog.
Build option types without code
Open the option builder and create dropdowns, buttons, checkboxes, swatches, and text fields from the dashboard—no custom development required.
- Install the app and open the option builder.
- Add the input types your catalog needs in a few clicks.
- Save reusable sets instead of rebuilding fields per product.
Configure prices and extras without code
Attach prices to add-ons, set toggles for gift wrap or embroidery, and preview how paid extras look—still without writing code.
- Price add-ons and upgrades from the same builder UI.
- Toggle optional extras on or off by default.
- Preview the shopper-facing layout before publishing.
Assign sets to products and collections
Apply option groups to products and collections from the dashboard, then use built-in analytics to see what shoppers select.
- Assign reusable sets to products or whole collections.
- Publish and confirm options appear on live product pages.
- Monitor attach and revenue metrics without leaving the app.
Merchant Scenarios
How merchants use this
Example scenarios based on common merchant setups and results.
I am not technical. I had gift wrap and sizing live on our bestsellers the same afternoon we installed the app.
We canceled a developer quote for custom options. Conditional logic in the builder covered our engraving flow.
Marketing owns option copy now. We test holiday add-ons without filing engineering tickets.
Pricing Details
Pricing
A comprehensive breakdown of our pricing plans to help you make the best choice.
Starter
Promo$7.99$4.79/month
Unlock all option types and conditional logic as you grow.
Install for freeUp to $1,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Growth
Promo$19.99$11.99/month
Scale priced options across a larger catalog and order volume.
Install for freeUp to $10,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Scale
Promo$39.99$23.99/month
Run unlimited add-on revenue with full option flexibility.
Install for freeUnlimited additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Conversion Impact
Results merchants typically see
Performance ranges based on add-on and priced option tests across high-traffic Wix product pages.
Launch paid options without developers
Higher cart totals
Merchants attach priced add-ons and upgrades from the visual builder, so customization revenue does not wait on engineering tickets.
Replace notes with guided fields
Fewer fulfillment mistakes
No-code dropdowns, checkboxes, and text fields give packing teams exact selections instead of free-text order comments.
Ship option changes the same day
Hours saved weekly
Reusable sets and a visual editor cut the busywork of rebuilding customization flows or waiting on custom code.
Use Case Library
Popular use cases on Wix
Practical starting points teams use when rolling out no-code options to support store conversions.
- 1Let non-technical staff launch gift wrap before holidays
- 2Configure apparel sizing without theme code changes
- 3Build jewelry engraving flows with visual conditional rules
Ready to try it on your Wix store?
Explore PowerUp apps and add Better Product Options when you are set to ship.
Frequently asked questions
Quick answers about using Better Product Options on Wix.
Related guides
Explore more ways to configure product options on your Wix store.