Free
$0/month
Get started with core product options and priced add-ons.
Install for freeUp to $100 additional revenue/month
Core option types
Price add-ons
Full analytics
Basic support
Wix Product Upsells
Present premium tiers and upgrades on the product page so shoppers trade up before adding to cart. Lift average order value without separate listings.
Install for free
No credit card required.
Benefits Overview
Turn product pages into upgrade moments
Key ways Wix merchants use this setup to improve product clarity and shopper confidence before checkout.
Premium tiers without catalog sprawl
Offer good-better-best choices on one product page instead of maintaining three nearly identical listings.
Contextual upsells at decision time
Upgrades appear while shoppers compare features, which beats generic post-checkout offers that feel disconnected.
Revenue you can measure and tune
Track which upgrade paths convert and adjust pricing or copy without rebuilding your catalog structure.
Personalization Flow
Product options setup made easy
A practical flow for defining choices, attaching prices, and assigning option sets across your Wix catalog.
Build upgrade option types
Create button choices, dropdowns, and checkboxes that present Standard, Premium, and Rush tiers as clear selectable options.
- Name each tier by the material or service upgrade.
- Prefer button choices when shoppers compare a few paths.
- Keep the upgrade set reusable across similar products.
Price upgrades and stacked extras
Attach price deltas to each upgrade path and offer paid extras like gift wrap or embroidery beside the core tier.
- Set price gaps that reflect real cost and perceived value.
- Show incremental cost next to each upgrade label.
- Allow optional paid extras alongside the selected tier.
Assign upsell sets to products and collections
Apply upgrade option groups to hero SKUs and entire collections so your best-performing upsell paths scale with the catalog.
- Start with bestsellers, then expand by category.
- Use collection-level assignment for seasonal campaigns.
- Remove upsells that hurt conversion without adding revenue.
Merchant Scenarios
How merchants use this
Example scenarios based on common merchant setups and results.
We stopped maintaining separate listings for premium finishes. One product page with upgrade options simplified merchandising and lifted margin.
Customers choose Rush Production when they see it priced next to Standard. Upsell revenue is predictable now.
The upgrade dropdown made our good-better-best story obvious. Fewer shoppers bought the base tier by accident.
Pricing Details
Pricing
A comprehensive breakdown of our pricing plans to help you make the best choice.
Starter
Promo$7.99$4.79/month
Unlock all option types and conditional logic as you grow.
Install for freeUp to $1,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Growth
Promo$19.99$11.99/month
Scale priced options across a larger catalog and order volume.
Install for freeUp to $10,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Scale
Promo$39.99$23.99/month
Run unlimited add-on revenue with full option flexibility.
Install for freeUnlimited additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Conversion Impact
Results merchants typically see
Performance ranges based on add-on and priced option tests across high-traffic Wix product pages.
Grow cart value from inline upgrades
+10-30%
Premium tiers and finish upgrades offered on the product page typically lift average order value by 10% to 30%.
Keep upgrade choices precise
Clearer order specs
Guided upgrade fields leave fulfillment with exact tiers and finishes instead of free-text guesses.
Launch upgrade paths faster
Less setup busywork
Reusable upgrade sets let you attach good-better-best options without rebuilding every product page.
Use Case Library
Popular use cases on Wix
Practical starting points teams use when rolling out product upsells to support store conversions.
- 1Offer premium materials on custom furniture and decor
- 2Upsell extended sizes on prints and wall art
- 3Move shoppers from digital to physical bundle upgrades
Ready to try it on your Wix store?
Explore PowerUp apps and add Better Product Options when you are set to ship.
Frequently asked questions
Quick answers about using Better Product Options on Wix.
Related guides
Explore more ways to configure product options on your Wix store.