Free
$0/month
Get started with core product options and priced add-ons.
Install for freeUp to $100 additional revenue/month
Core option types
Price add-ons
Full analytics
Basic support
Wix Product Options Conditional Logic
Show or hide option fields based on what a shopper selects. Conditional rules keep the product page clean and guide buyers through complex customization.
Install for free
No credit card required.
Benefits Overview
Show the right options at the right moment
Key ways Wix merchants use this setup to improve product clarity and shopper confidence before checkout.
Less clutter on complex product pages
Conditional logic hides irrelevant fields until they matter, which keeps mobile layouts readable and decisions faster.
Fewer invalid or incomplete orders
When follow-up fields appear in sequence, shoppers are guided to provide the details fulfillment actually needs.
Flexible flows without custom development
Build if-this-then-that option rules in the app instead of paying for one-off Wix Velo scripts or workarounds.
Personalization Flow
Product options setup made easy
A practical flow for defining choices, attaching prices, and assigning option sets across your Wix catalog.
Build the option types in your flow
Create the parent and child fields first—dropdowns, swatches, checkboxes, and text inputs—so each branch of the decision tree has a clear input.
- List parent options that unlock child fields.
- Use text fields for messages that appear after a toggle.
- Keep the happy path to a few visible steps.
Price extras that rules unlock
Attach prices to conditional add-ons like gift wrap or embroidery so paid extras only show when they matter to the shopper’s path.
- Reveal priced gift wrap only when gifting is selected.
- Hide paid add-ons when the base tier does not support them.
- Preview stacked prices after each conditional reveal.
Assign conditional sets to products and collections
Launch rule-based option groups on hero SKUs first, then assign the same pattern to collections once order quality looks solid.
- Pilot conditional flows on a few bestsellers.
- Roll proven rule sets to matching collections.
- Document working patterns for your team to reuse.
Merchant Scenarios
How merchants use this
Example scenarios based on common merchant setups and results.
Our ring builder used to show every field at once. Conditional logic walks customers through metal, then stone, then engraving.
Premium finish options only appear when shoppers pick the upgrade tier. The base product page finally feels simple.
We cut incomplete engraving orders by half once the text field only showed when personalization was checked.
Pricing Details
Pricing
A comprehensive breakdown of our pricing plans to help you make the best choice.
Starter
Promo$7.99$4.79/month
Unlock all option types and conditional logic as you grow.
Install for freeUp to $1,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Growth
Promo$19.99$11.99/month
Scale priced options across a larger catalog and order volume.
Install for freeUp to $10,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Scale
Promo$39.99$23.99/month
Run unlimited add-on revenue with full option flexibility.
Install for freeUnlimited additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Conversion Impact
Results merchants typically see
Performance ranges based on add-on and priced option tests across high-traffic Wix product pages.
Cut customization mistakes with guided fields
-40-60%
Showing only the fields that apply for each choice replaces vague notes and typically reduces customization errors by 40% to 60%.
Monetize premium paths cleanly
Stronger cart totals
Conditional upgrades surface paid tiers only when they apply, so shoppers trade up without cluttering the base product.
Build complex flows once
Hours saved weekly
Reusable conditional sets mean you are not recreating show-hide rules on every new customizable SKU.
Use Case Library
Popular use cases on Wix
Practical starting points teams use when rolling out conditional logic to support store conversions.
- 1Build jewelry configurators with metal-dependent stone lists
- 2Reveal rush fees only when express production is selected
- 3Show corporate logo fields only for bulk or business tiers
Ready to try it on your Wix store?
Explore PowerUp apps and add Better Product Options when you are set to ship.
Frequently asked questions
Quick answers about using Better Product Options on Wix.
Related guides
Explore more ways to configure product options on your Wix store.