Free
$0/month
Get started with core product options and priced add-ons.
Install for freeUp to $100 additional revenue/month
Core option types
Price add-ons
Full analytics
Basic support
Wix Product Options With Pricing
Show the price of every option so shoppers know exactly what they will pay. Dropdowns, swatches, and checkboxes all update the cart total in real time.
Install for free
No credit card required.
Benefits Overview
Transparent pricing for every product option
Key ways Wix merchants use this setup to improve product clarity and shopper confidence before checkout.
No surprise totals at checkout
Option prices roll into the line item immediately so shoppers trust the number they see on the product page.
Monetize customization fairly
Charge for labor, materials, and rush handling through options instead of absorbing costs or inflating base prices.
Clear reporting on option revenue
See which priced options drive revenue so you can promote high performers and fix underpriced extras.
Personalization Flow
Product options setup made easy
A practical flow for defining choices, attaching prices, and assigning option sets across your Wix catalog.
Build the option types first
Create dropdowns, swatches, checkboxes, and text fields, then decide which choices stay free variants and which become priced extras.
- Separate true variants from optional paid customizations.
- Write labels that can display a price delta later.
- Group free and paid fields into reusable sets.
Attach prices shoppers can scan
Show incremental cost on add-ons, upgrades, and gift extras so totals stay transparent before checkout.
- Display price deltas next to each paid option.
- Stack multiple paid choices without hiding fees in body copy.
- Leave free variant choices unmarked.
Assign priced sets to products and collections
Roll priced option groups to the SKUs and categories where shoppers already expect upgrades, then refine from attach data.
- Assign high-margin sets to gift and custom categories.
- Override prices per product when costs differ.
- Review revenue by option and reprice weak performers.
Merchant Scenarios
How merchants use this
Example scenarios based on common merchant setups and results.
Once option prices showed on the product page, checkout complaints about surprise fees basically disappeared.
We finally charge fairly for rush orders. Priced options made the cost visible and customers who need speed pay for it.
Analytics told us gift wrap was underpriced. A small bump on a high attach option moved margin without hurting conversion.
Pricing Details
Pricing
A comprehensive breakdown of our pricing plans to help you make the best choice.
Starter
Promo$7.99$4.79/month
Unlock all option types and conditional logic as you grow.
Install for freeUp to $1,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Growth
Promo$19.99$11.99/month
Scale priced options across a larger catalog and order volume.
Install for freeUp to $10,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Scale
Promo$39.99$23.99/month
Run unlimited add-on revenue with full option flexibility.
Install for freeUnlimited additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Conversion Impact
Results merchants typically see
Performance ranges based on add-on and priced option tests across high-traffic Wix product pages.
Increase AOV with priced options
+10-30%
When customization fees are visible before add to cart, paid options that leave inventory unchanged typically lift AOV by 10% to 30%.
Reduce pricing confusion on orders
Fewer support tickets
Visible option prices cut surprise-fee complaints and leave clearer line items for your team.
Price new options without rework
Hours saved weekly
Reusable priced option sets speed up launches when you add fees to new products or campaigns.
Use Case Library
Popular use cases on Wix
Practical starting points teams use when rolling out options with pricing to support store conversions.
- 1Price rush production and express shipping on made-to-order goods
- 2Charge for premium packaging on gift and subscription boxes
- 3Attach fees to complex personalization like multi-line engraving
Ready to try it on your Wix store?
Explore PowerUp apps and add Better Product Options when you are set to ship.
Frequently asked questions
Quick answers about using Better Product Options on Wix.
Related guides
Explore more ways to configure product options on your Wix store.