Free
$0/month
Get started with core product options and priced add-ons.
Install for freeUp to $100 additional revenue/month
Core option types
Price add-ons
Full analytics
Basic support
Wix Required Product Options
Make sure shoppers select size, material, or personalization before adding to cart. Required fields prevent incomplete orders and cut fulfillment errors.
Install for free
No credit card required.
Benefits Overview
Guarantee complete customization data
Key ways Wix merchants use this setup to improve product clarity and shopper confidence before checkout.
Stop default-variant mistakes
Required options prevent shoppers from buying a SKU that cannot be fulfilled because a critical choice was never made.
Clear guidance at decision time
Validation messages appear on the product page where shoppers can fix missing inputs immediately.
Balance required vs. optional fields
Mark only truly essential inputs as required and leave nice-to-have extras optional so the flow stays shoppable.
Personalization Flow
Product options setup made easy
A practical flow for defining choices, attaching prices, and assigning option sets across your Wix catalog.
Build required option types
Create dropdowns, swatches, and text fields that must be completed before add to cart so orders arrive with size, color, or personalization already chosen.
- Mark only fulfillment-critical fields as required.
- Use clear labels so shoppers know what to complete.
- Keep optional extras separate from required choices.
Price required upgrades and extras
Charge for required custom work when it adds cost, and keep gift wrap or accessories optional beside the required fields.
- Attach fees to required custom work that adds labor.
- Keep gift wrap and accessories optional.
- Show prices next to both required and optional paid fields.
Assign required sets to products and collections
Apply required option groups to the SKUs and collections where incomplete orders are most costly, then monitor incomplete-cart rates.
- Assign required size/color sets to apparel collections.
- Require personalization fields only on customizable products.
- Monitor incomplete order rate after launch.
Merchant Scenarios
How merchants use this
Example scenarios based on common merchant setups and results.
Requiring ring size on custom bands ended the wave of orders we had to cancel and rebook. Painful at first, worth it immediately.
We only require three fields now: size, color, and personalization text. Everything else stays optional and conversion held steady.
Validation on the product page beats emailing customers after checkout. Required dropdowns saved our production schedule.
Pricing Details
Pricing
A comprehensive breakdown of our pricing plans to help you make the best choice.
Starter
Promo$7.99$4.79/month
Unlock all option types and conditional logic as you grow.
Install for freeUp to $1,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Growth
Promo$19.99$11.99/month
Scale priced options across a larger catalog and order volume.
Install for freeUp to $10,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Scale
Promo$39.99$23.99/month
Run unlimited add-on revenue with full option flexibility.
Install for freeUnlimited additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Conversion Impact
Results merchants typically see
Performance ranges based on add-on and priced option tests across high-traffic Wix product pages.
Prevent incomplete customization orders
-40-60%
Required fields stop incomplete specs from reaching fulfillment and typically reduce customization errors by 40% to 60%.
Protect paid custom work
Stronger order value
Required selections keep priced personalization attached so you are not fulfilling unpaid custom requests.
Standardize required fields faster
Less setup busywork
Reusable required-option sets let you enforce must-have choices across customizable products without rework.
Use Case Library
Popular use cases on Wix
Practical starting points teams use when rolling out required options to support store conversions.
- 1Require apparel sizes before add to cart
- 2Mandate material selection on made-to-order furniture
- 3Require inscription text when paid engraving is selected
Ready to try it on your Wix store?
Explore PowerUp apps and add Better Product Options when you are set to ship.
Frequently asked questions
Quick answers about using Better Product Options on Wix.
Related guides
Explore more ways to configure product options on your Wix store.