Free
$0/month
Get started with core product options and priced add-ons.
Install for freeUp to $100 additional revenue/month
Core option types
Price add-ons
Full analytics
Basic support
Wix Color Swatches for Products
Replace text dropdowns with visual color and material previews. Shoppers tap a swatch to confirm the exact shade before adding to cart.
Install for free
No credit card required.
Benefits Overview
Visual color selection that reduces guesswork
Key ways Wix merchants use this setup to improve product clarity and shopper confidence before checkout.
Faster decisions on style-heavy products
Swatches communicate color instantly, which matters for apparel, home goods, and accessories where shade drives the purchase.
Fewer returns from color mismatch
When shoppers pick from visible tiles instead of abbreviated color names, they are less likely to receive something unlike what they imagined.
Brand-polished product pages
Custom swatch shapes and spacing align color pickers with your Wix theme instead of default variant widgets.
Personalization Flow
Product options setup made easy
A practical flow for defining choices, attaching prices, and assigning option sets across your Wix catalog.
Build color and image swatch types
Create circular color swatches and image tiles so shoppers pick finishes visually instead of decoding long dropdown lists.
- Use product photos for patterned or multi-tone swatches.
- Standardize color names across the catalog.
- Combine swatches with size buttons or dropdowns when needed.
Price premium finishes and extras
Attach prices to premium colorways, materials, or gift extras that pair with swatch selection so visual choices can also lift AOV.
- Price specialty finishes separately from core neutrals.
- Offer gift wrap or care add-ons beside color selection.
- Keep free standard colors unmarked for clarity.
Assign swatch sets to products and collections
Map shared color libraries to products and collections so seasonal palettes and core neutrals stay consistent across the storefront.
- Assign core neutrals storewide and seasonal colors by collection.
- Set the default swatch to your best-selling colorway.
- Mark unavailable colors without removing them from the set.
Merchant Scenarios
How merchants use this
Example scenarios based on common merchant setups and results.
Dropdown color names confused shoppers. Swatches with photos of the actual fabric cut our what-shade-is-this support emails.
We sell paint kits online. Hex swatches plus plain-language names made custom color picks feel trustworthy.
Mobile swatches were the win. Customers tap through nail polish shades fast and conversion on those SKUs improved.
Pricing Details
Pricing
A comprehensive breakdown of our pricing plans to help you make the best choice.
Starter
Promo$7.99$4.79/month
Unlock all option types and conditional logic as you grow.
Install for freeUp to $1,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Growth
Promo$19.99$11.99/month
Scale priced options across a larger catalog and order volume.
Install for freeUp to $10,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Scale
Promo$39.99$23.99/month
Run unlimited add-on revenue with full option flexibility.
Install for freeUnlimited additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Conversion Impact
Results merchants typically see
Performance ranges based on add-on and priced option tests across high-traffic Wix product pages.
Show colors with less guesswork
Fewer shade mix-ups
Visual swatches replace ambiguous color names so shoppers and fulfillment agree on the same finish.
Price premium finishes beside swatches
Higher cart totals
Paid finish upgrades sit next to color picks, so shoppers can trade up without leaving the product page.
Reuse color libraries storewide
Hours saved weekly
Shared swatch sets keep seasonal and core palettes consistent without rebuilding options on every SKU.
Use Case Library
Popular use cases on Wix
Practical starting points teams use when rolling out color swatches to support store conversions.
- 1Show fabric and upholstery colors on furniture and decor
- 2Display nail polish, lipstick, and cosmetic shade ranges
- 3Let shoppers pick frame and hardware finishes on custom goods
Ready to try it on your Wix store?
Explore PowerUp apps and add Better Product Options when you are set to ship.
Frequently asked questions
Quick answers about using Better Product Options on Wix.
Related guides
Explore more ways to configure product options on your Wix store.