Free
$0/month
Get started with core product options and priced add-ons.
Install for freeUp to $100 additional revenue/month
Core option types
Price add-ons
Full analytics
Basic support
Wix Product Add-Ons
Let customers attach optional extras like gift wrap, warranties, and sample packs alongside the base product. Checkboxes and dropdowns keep it simple.
Install for free
No credit card required.
Benefits Overview
Why product add-ons belong on the product page
Key ways Wix merchants use this setup to improve product clarity and shopper confidence before checkout.
Capture impulse upgrades at peak intent
Add-ons appear while shoppers are already deciding to buy, which is the best moment to offer complementary extras.
Cleaner catalog without duplicate SKUs
Sell accessories and services as options on the parent product instead of maintaining separate listings for every combination.
Fulfillment-ready order detail
Each add-on selection is recorded on the order line so packing and service teams know exactly what to include.
Personalization Flow
Product options setup made easy
A practical flow for defining choices, attaching prices, and assigning option sets across your Wix catalog.
Create the add-on option types
Build checkboxes, toggles, and button choices for the extras you already sell by email or phone, then surface them on the product page.
- List high-margin extras like gift wrap, straps, and care plans.
- Use checkboxes when shoppers can stack multiple extras.
- Write one-line labels that explain the benefit.
Price every add-on clearly
Attach visible prices to gift wrap, accessories, and upgrades so shoppers see the uplift before add to cart.
- Price rush handling and premium packaging separately.
- Display running add-on totals next to option groups.
- Keep optional extras unchecked by default.
Assign add-on groups to products and collections
Roll the same add-on bundle to matching products or collections so new launches inherit proven extras without rebuilding each time.
- Use a gift-focused set for holiday collections.
- Use an accessory bundle for electronics categories.
- Hide irrelevant extras on digital or non-shippable items.
Merchant Scenarios
How merchants use this
Example scenarios based on common merchant setups and results.
Gift wrap used to be a checkout note. As a selectable add-on it sells itself, and we finally track attach rate by collection.
We bundled screen protectors and cases as add-ons on phones. Average cart size moved up without adding new product pages.
Rush production was invisible before. Now it is a priced checkbox and customers who need speed self-select it.
Pricing Details
Pricing
A comprehensive breakdown of our pricing plans to help you make the best choice.
Starter
Promo$7.99$4.79/month
Unlock all option types and conditional logic as you grow.
Install for freeUp to $1,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Growth
Promo$19.99$11.99/month
Scale priced options across a larger catalog and order volume.
Install for freeUp to $10,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Scale
Promo$39.99$23.99/month
Run unlimited add-on revenue with full option flexibility.
Install for freeUnlimited additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Conversion Impact
Results merchants typically see
Performance ranges based on add-on and priced option tests across high-traffic Wix product pages.
Raise average order value with add-ons
+10-30%
Paid extras that do not change physical inventory—gift wrap, care plans, and similar upgrades—typically lift AOV by 10% to 30%.
Capture cleaner add-on selections
Fewer fulfillment mistakes
Structured add-on choices replace vague order notes so packing teams see exactly what shoppers selected.
Reuse add-on sets across the catalog
Hours saved weekly
Shared option groups cut repetitive setup when you roll the same extras onto new products and collections.
Use Case Library
Popular use cases on Wix
Practical starting points teams use when rolling out product add-ons to support store conversions.
- 1Sell gift wrap and greeting cards on holiday gift collections
- 2Offer extended warranties on electronics and appliances
- 3Attach sample packs or care kits to beauty and wellness SKUs
Ready to try it on your Wix store?
Explore PowerUp apps and add Better Product Options when you are set to ship.
Frequently asked questions
Quick answers about using Better Product Options on Wix.
Related guides
Explore more ways to configure product options on your Wix store.