Free
$0/month
Get started with core product options and priced add-ons.
Install for freeUp to $100 additional revenue/month
Core option types
Price add-ons
Full analytics
Basic support
Wix Checkbox Product Options
Let shoppers tick optional extras like gift wrap, insurance, or sample packs. Each checkbox carries its own price and updates the cart total instantly.
Install for free
No credit card required.
Benefits Overview
Simple toggles that drive attach rate
Key ways Wix merchants use this setup to improve product clarity and shopper confidence before checkout.
Low-friction upsells at add to cart
Checkboxes require minimal effort, which makes them ideal for extras shoppers understand in under two seconds.
Stack multiple optional services
Shoppers can select several checkboxes on one product when each extra is independent, like gift wrap plus rush handling.
Optional by default, required when needed
Most checkboxes stay optional, but you can mark agreement-style options required on products that need explicit consent.
Personalization Flow
Product options setup made easy
A practical flow for defining choices, attaching prices, and assigning option sets across your Wix catalog.
Build checkbox option types
Create checkbox fields for stackable services and accessories so shoppers can opt into multiple extras in one step.
- Use checkboxes for yes-or-no extras that can stack.
- Keep each label to one scannable line.
- Group related checkboxes into a reusable set.
Price each checkbox add-on
Attach fees to straps, pockets, gift wrap, and similar extras so every checked box updates the cart total in plain sight.
- Show the price beside each checkbox label.
- Leave optional checkboxes unchecked by default.
- Update group totals as shoppers select extras.
Assign checkbox sets to products and collections
Apply the same checkbox add-on groups to matching products and collections so attach rates stay consistent across the catalog.
- Assign accessory checkboxes to relevant collections.
- Hide irrelevant extras on products that cannot fulfill them.
- Measure attach rates and tune which checkboxes stay visible.
Merchant Scenarios
How merchants use this
Example scenarios based on common merchant setups and results.
Gift wrap checkbox sits under the buy button. Attach rate beat our old pop-up upsell by a wide margin.
We offer a plant care kit as an optional checkbox on planters. Simple label, clear price, steady revenue.
Sample pack checkboxes on skincare bundles let curious buyers try extras without a separate SKU.
Pricing Details
Pricing
A comprehensive breakdown of our pricing plans to help you make the best choice.
Starter
Promo$7.99$4.79/month
Unlock all option types and conditional logic as you grow.
Install for freeUp to $1,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Growth
Promo$19.99$11.99/month
Scale priced options across a larger catalog and order volume.
Install for freeUp to $10,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Scale
Promo$39.99$23.99/month
Run unlimited add-on revenue with full option flexibility.
Install for freeUnlimited additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Conversion Impact
Results merchants typically see
Performance ranges based on add-on and priced option tests across high-traffic Wix product pages.
Boost average order value with checkboxes
+10-30%
Simple yes-or-no paid extras on the product page typically lift average order value by 10% to 30%.
Keep checkbox choices unambiguous
Cleaner order details
Explicit yes-or-no selections replace vague notes so fulfillment knows exactly which extras apply.
Attach checkbox extras faster
Hours saved weekly
Reusable checkbox sets let you roll gift wrap, samples, and similar add-ons across products without rebuilding each time.
Use Case Library
Popular use cases on Wix
Practical starting points teams use when rolling out checkbox options to support store conversions.
- 1Sell gift wrap and tissue on gift and subscription boxes
- 2Offer extended protection on electronics and appliances
- 3Attach sample sachets on beauty and fragrance products
Ready to try it on your Wix store?
Explore PowerUp apps and add Better Product Options when you are set to ship.
Frequently asked questions
Quick answers about using Better Product Options on Wix.
Related guides
Explore more ways to configure product options on your Wix store.