Free
$0/month
Get started with core product options and priced add-ons.
Install for freeUp to $100 additional revenue/month
Core option types
Price add-ons
Full analytics
Basic support
Wix Gift Wrap Option
Let shoppers add wrapping, ribbon, and a message card with a single checkbox. Price it as an add-on so the cost shows in the cart before checkout.
Install for free
No credit card required.
Benefits Overview
Gift-ready orders from the product page
Key ways Wix merchants use this setup to improve product clarity and shopper confidence before checkout.
Holiday revenue without new SKUs
Gift wrap as an option monetizes presentation on existing products instead of creating separate gift-bundle listings.
Message cards tied to the right item
Gift message text fields link to the line item so packing teams print the note for the correct box.
Operational clarity during peak season
Structured gift selections on each order reduce the chaos of parsing generic checkout comments in December.
Personalization Flow
Product options setup made easy
A practical flow for defining choices, attaching prices, and assigning option sets across your Wix catalog.
Build gift wrap and message types
Create toggles, wrap-tier buttons, and gift message text fields so gifting is a structured option set—not a support ticket after checkout.
- Use a toggle or checkbox for gift wrapping.
- Offer wrap tiers with button choices when styles differ.
- Add a message field shoppers can fill when wrap is on.
Price wrap tiers and holiday extras
Attach fees to gift wrapping and premium packaging so seasonal demand turns into measurable add-on revenue.
- Price standard and premium wrap tiers differently.
- Keep gift wrap off by default unless the product is gift-first.
- Show the wrap fee next to the toggle or tier label.
Assign gift wrap sets to products and collections
Target gift wrap option groups to holiday and gift collections so packaging extras appear where shoppers expect them.
- Assign wrap sets to gift-ready collections first.
- Hide wrap on digital or non-shippable products.
- Launch seasonal merchandising with collection-level assignment.
Merchant Scenarios
How merchants use this
Example scenarios based on common merchant setups and results.
Gift wrap checkbox plus message field carried us through Q4. Attach rate was strong and packing knew exactly which orders to wrap.
Premium wrap tier at a higher price surprised us with uptake. Customers paying for presentation was pure margin.
We stopped reading gift requests from checkout comments. Structured options made seasonal hiring much easier.
Pricing Details
Pricing
A comprehensive breakdown of our pricing plans to help you make the best choice.
Starter
Promo$7.99$4.79/month
Unlock all option types and conditional logic as you grow.
Install for freeUp to $1,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Growth
Promo$19.99$11.99/month
Scale priced options across a larger catalog and order volume.
Install for freeUp to $10,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Scale
Promo$39.99$23.99/month
Run unlimited add-on revenue with full option flexibility.
Install for freeUnlimited additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Conversion Impact
Results merchants typically see
Performance ranges based on add-on and priced option tests across high-traffic Wix product pages.
Grow gift revenue without new SKUs
Higher cart totals
Priced gift wrap and message cards attached on the product page turn presentation into add-on revenue on existing products.
Match messages to the right box
Cleaner packing slips
Gift message fields tied to the line item give packing teams exact notes instead of vague checkout comments.
Roll wrap options seasonally
Faster holiday setup
Reusable gift-wrap sets let you attach wrapping and cards to seasonal collections without rebuilding each SKU.
Use Case Library
Popular use cases on Wix
Practical starting points teams use when rolling out gift wrap option to support store conversions.
- 1Offer wrap on toy, book, and home gift collections
- 2Sell corporate gift presentation on B2B catalog lines
- 3Pair wrap with rush shipping on last-minute gift orders
Ready to try it on your Wix store?
Explore PowerUp apps and add Better Product Options when you are set to ship.
Frequently asked questions
Quick answers about using Better Product Options on Wix.
Related guides
Explore more ways to configure product options on your Wix store.