Free
$0/month
Get started with core product options and priced add-ons.
Install for freeUp to $100 additional revenue/month
Core option types
Price add-ons
Full analytics
Basic support
Product Options for Wix Stores
Add dropdowns, swatches, checkboxes, and priced add-ons to any Wix product page. Shoppers customize orders and your cart total updates before checkout.
Install for free
No credit card required.
Benefits Overview
What product options unlock on your Wix store
Key ways Wix merchants use this setup to improve product clarity and shopper confidence before checkout.
Higher average order value from priced choices
Turn optional extras into visible, selectable upgrades so shoppers add value to the cart without hunting for separate products.
Fewer order mistakes and support tickets
Structured option sets replace vague notes fields so fulfillment teams receive exactly what the customer selected.
Reusable option sets across products and collections
Build an option set once and assign it to products or collections instead of editing every SKU by hand.
- Dropdown menus
- Color and image swatches
- Checkboxes
- Text input fields
- File upload (coming soon)
- Multi-select lists
- Priced add-ons and upgrades
- Conditional logic between options
- Required and optional fields
- Reusable option sets
Personalization Flow
Product options setup made easy
A practical flow for defining choices, attaching prices, and assigning option sets across your Wix catalog.
Choose the option types you need
Start in the option builder with dropdowns, button choices, checkboxes, color and image swatches, text fields, and uploads—so every customization maps to a clear shopper input.
- Match each choice to the right input (visual swatches vs. typed text).
- Keep labels short so fields stay readable on mobile.
- Save related fields as a reusable option set.
Add prices to extras and add-ons
Attach fees to gift wrap, embroidery, closures, and accessory add-ons so optional upgrades raise cart value as shoppers personalize.
- Show the price next to each paid option label.
- Use toggles and checkboxes for yes-or-no extras.
- Leave optional add-ons off by default.
Assign option sets to products and collections
Apply the same option groups to individual SKUs or whole collections so new products inherit a proven customization setup.
- Assign shared sets by category (jewelry, apparel, gifts, print).
- Override labels on a single product when wording must differ.
- Review attach rates after launch and refine weak sets.
Merchant Scenarios
How merchants use this
Example scenarios based on common merchant setups and results.
We moved from a contact-form workaround to real product options. Add-on revenue picked up within the first month and orders arrived with clear selections.
Gift wrap and engraving used to live in order notes. Now they are selectable options with prices, and our team stops chasing clarifications.
Conditional logic was the game changer. Shoppers only see engraving when they choose personalization, and the page stays uncluttered.
Pricing Details
Pricing
A comprehensive breakdown of our pricing plans to help you make the best choice.
Starter
Promo$7.99$4.79/month
Unlock all option types and conditional logic as you grow.
Install for freeUp to $1,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Growth
Promo$19.99$11.99/month
Scale priced options across a larger catalog and order volume.
Install for freeUp to $10,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Scale
Promo$39.99$23.99/month
Run unlimited add-on revenue with full option flexibility.
Install for freeUnlimited additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Conversion Impact
Results merchants typically see
Performance ranges based on add-on and priced option tests across high-traffic Wix product pages.
Lift average order value
+10-30%
Paid upgrades that do not alter physical product inventory typically lift Average Order Value (AOV) by 10% to 30%.
Reduce customization errors
-40-60%
Structured option sets replace free-text notes, so fulfillment gets exact selections instead of guessing from vague order comments.
Speed up option launches
Hours saved weekly
Reusable option sets cut repetitive setup when you add new products or campaigns to your Wix store.
Ready to try it on your Wix store?
Explore PowerUp apps and add Better Product Options when you are set to ship.
Frequently asked questions
Quick answers about using Better Product Options on Wix.
Related guides
Explore more ways to configure product options on your Wix store.