Free
Get started with core product options and priced add-ons.
Install for freeUp to $100 additional revenue/month
Core option types
Price add-ons
Full analytics
Basic support
Capture names, dates, and custom messages with labeled text inputs on the product page. Fulfillment gets exact copy with every order.
No credit card required.
Benefits Overview
Key ways Wix merchants use this setup to improve product clarity and shopper confidence before checkout.
Personalization Flow
A practical flow for defining choices, attaching prices, and assigning option sets across your Wix catalog.
Add single-line and multiline text options for names, messages, and special instructions so personalization is structured—not a vague order note.

Charge for text-based services like engraving or custom messages, and offer gift wrap or other add-ons beside the text fields.

Roll message and engraving fields to the products and collections that need them, without cluttering SKUs that do not.

Merchant Scenarios
Example scenarios based on common merchant setups and results.
Order notes were a nightmare for monogram orders. Two labeled text fields fixed spelling mistakes and saved our CS team hours.
Gift messages now land in a dedicated field tied to gift wrap. Packing slips show exactly what to print on the card.
Character limits stopped customers from requesting engravings we physically could not fit. Returns on custom pieces dropped.
Pricing Details
A comprehensive breakdown of our pricing plans to help you make the best choice.
Get started with core product options and priced add-ons.
Install for freeUp to $100 additional revenue/month
Core option types
Price add-ons
Full analytics
Basic support
Unlock all option types and conditional logic as you grow.
Install for freeUp to $1,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Scale priced options across a larger catalog and order volume.
Install for freeUp to $10,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Run unlimited add-on revenue with full option flexibility.
Install for freeUnlimited additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Conversion Impact
Performance ranges based on add-on and priced option tests across high-traffic Wix product pages.
-40-60%
Higher cart totals
Hours saved weekly
Use Case Library
Practical starting points teams use when rolling out text field options to support store conversions.
Explore PowerUp apps and add Better Product Options when you are set to ship.
Quick answers about using Better Product Options on Wix.
Explore more ways to configure product options on your Wix store.