Free
$0/month
Get started with core product options and priced add-ons.
Install for freeUp to $100 additional revenue/month
Core option types
Price add-ons
Full analytics
Basic support
Wix Product Options for Collections
Attach shared option sets to entire collections so new products inherit sizing, gift wrap, and upgrade flows automatically. No per-product setup needed.
Install for free
No credit card required.
Benefits Overview
Deploy options once across many products
Key ways Wix merchants use this setup to improve product clarity and shopper confidence before checkout.
Faster launches when collections grow
New SKUs added to a collection pick up the same option set as existing items, which removes repetitive configuration work.
Consistent shopper experience
Buyers browsing a collection see the same customization patterns, which reduces confusion when moving between similar products.
Collection-level merchandising insights
Analytics aggregated by collection show which option sets drive revenue so you refine category strategy with data.
Personalization Flow
Product options setup made easy
A practical flow for defining choices, attaching prices, and assigning option sets across your Wix catalog.
Build reusable option types by category
Design dropdowns, swatches, checkboxes, and text fields that fit how each category is customized, then save them as reusable option sets.
- Create category-specific sets (apparel size, gift wrap, print).
- Keep naming consistent so collections share the same language.
- Avoid one-off fields when a reusable set will do.
Price extras inside each reusable set
Attach prices to add-ons and upgrades inside each reusable set so every product in the collection inherits the same monetized extras.
- Price gift wrap and premium finishes inside the shared set.
- Keep collection-wide fees consistent unless a SKU needs an override.
- Document margin targets for category-level extras.
Assign option groups at collection level
Apply option sets to entire collections so new products inherit customization automatically, then review attach performance by category.
- Assign shared sets at collection level first.
- Override individual products only when wording or prices differ.
- Review collection attach performance and refine weak sets.
Merchant Scenarios
How merchants use this
Example scenarios based on common merchant setups and results.
We assign gift wrap to the entire holiday collection. Every new ornament SKU launches with options already live.
Apparel sizes on the collection level meant our spring drop went live with consistent dropdowns on fifty SKUs overnight.
When we repriced rush handling, one edit to the shared group updated the whole made-to-order collection.
Pricing Details
Pricing
A comprehensive breakdown of our pricing plans to help you make the best choice.
Starter
Promo$7.99$4.79/month
Unlock all option types and conditional logic as you grow.
Install for freeUp to $1,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Growth
Promo$19.99$11.99/month
Scale priced options across a larger catalog and order volume.
Install for freeUp to $10,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Scale
Promo$39.99$23.99/month
Run unlimited add-on revenue with full option flexibility.
Install for freeUnlimited additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Conversion Impact
Results merchants typically see
Performance ranges based on add-on and priced option tests across high-traffic Wix product pages.
Scale add-ons across whole collections
Higher cart totals
Collection-level option assignment puts gift wrap, upgrades, and similar extras on every new SKU without rebuilding each page.
Keep collection options consistent
Cleaner order details
Shared dropdowns and fields give every product in a line the same structured choices instead of inconsistent free-text habits.
Update collection options in one place
Hours saved weekly
Editing a shared set updates pricing and labels across the collection, so seasonal changes do not mean product-by-product edits.
Use Case Library
Popular use cases on Wix
Practical starting points teams use when rolling out collection options to support store conversions.
- 1Roll gift wrap to entire gift and seasonal collections
- 2Apply shared sizing dropdowns across apparel collections
- 3Deploy upgrade tiers on all products in a premium line
Ready to try it on your Wix store?
Explore PowerUp apps and add Better Product Options when you are set to ship.
Frequently asked questions
Quick answers about using Better Product Options on Wix.
Related guides
Explore more ways to configure product options on your Wix store.