Free
$0/month
Get started with core product options and priced add-ons.
Install for freeUp to $100 additional revenue/month
Core option types
Price add-ons
Full analytics
Basic support
Wix Paid Product Add-Ons
Charge for rush processing, premium materials, and extended warranties with priced checkboxes and dropdowns. Monetize the extras you used to give away.
Install for free
No credit card required.
Benefits Overview
Monetize extras shoppers already want
Key ways Wix merchants use this setup to improve product clarity and shopper confidence before checkout.
Turn free requests into paid revenue
Many stores absorb gift wrap and rush fees because there is no clean way to charge. Paid add-ons fix that at the product page.
Simple yes-or-no purchase flow
Checkboxes and single-select options make paid extras feel like a natural part of checkout, not a separate transaction.
Margin visibility by extra type
Know which paid add-ons contribute real profit and which need repricing or better positioning on the page.
Personalization Flow
Product options setup made easy
A practical flow for defining choices, attaching prices, and assigning option sets across your Wix catalog.
Create paid add-on option types
Build checkboxes, toggles, and button choices for services you already fulfill—gift wrap, embroidery, closures, and accessories.
- Start with one or two high-confidence paid extras.
- Use checkboxes when shoppers may stack multiple add-ons.
- Keep labels short enough to show a price beside them.
Set prices that justify each extra
Attach fair fees to every paid add-on and name the material, time, or priority handling behind the cost.
- Calculate material and labor cost before setting prices.
- Show the fee next to the add-on label.
- Leave paid extras off by default unless a default is intentional.
Assign paid add-ons to products and collections
Target premium packaging to gift collections and installation-style fees to complex products so paid extras feel relevant.
- Assign different paid sets to gift vs. utility collections.
- Hide shipping-heavy add-ons on digital products.
- Review paid add-on revenue by segment after launch.
Merchant Scenarios
How merchants use this
Example scenarios based on common merchant setups and results.
We were eating rush fees on every urgent order. A paid rush add-on fixed the economics and customers who need speed gladly pay.
Gift wrap went from a favor to a profit line. Attach rate stayed strong once the price sat right next to the checkbox.
Paid installation add-ons on furniture cut down on post-purchase upsell calls. The revenue shows up in analytics now.
Pricing Details
Pricing
A comprehensive breakdown of our pricing plans to help you make the best choice.
Starter
Promo$7.99$4.79/month
Unlock all option types and conditional logic as you grow.
Install for freeUp to $1,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Growth
Promo$19.99$11.99/month
Scale priced options across a larger catalog and order volume.
Install for freeUp to $10,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Scale
Promo$39.99$23.99/month
Run unlimited add-on revenue with full option flexibility.
Install for freeUnlimited additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Conversion Impact
Results merchants typically see
Performance ranges based on add-on and priced option tests across high-traffic Wix product pages.
Lift order value from paid extras
+10-30%
Explicitly priced add-ons such as rush handling and packaging typically raise average order value by 10% to 30%.
Stop guessing from order notes
Cleaner fulfillment details
Selectable paid extras replace free-text requests so production gets exact choices every time.
Roll out paid extras faster
Faster option launches
Shared add-on sets cut the time it takes to attach rush, wrap, and similar extras across your catalog.
Use Case Library
Popular use cases on Wix
Practical starting points teams use when rolling out paid add-ons to support store conversions.
- 1Charge for gift wrap and handwritten note cards on gift shops
- 2Sell priority production slots on custom print and sign orders
- 3Offer paid assembly or installation on large-format products
Ready to try it on your Wix store?
Explore PowerUp apps and add Better Product Options when you are set to ship.
Frequently asked questions
Quick answers about using Better Product Options on Wix.
Related guides
Explore more ways to configure product options on your Wix store.