Free
$0/month
Get started with core product options and priced add-ons.
Install for freeUp to $100 additional revenue/month
Core option types
Price add-ons
Full analytics
Basic support
Wix Multi-Select Product Options
Let customers pick multiple values from one option set for toppings, accessories, or kit components. Each choice can carry its own price.
Install for free
No credit card required.
Benefits Overview
Let shoppers combine several choices at once
Key ways Wix merchants use this setup to improve product clarity and shopper confidence before checkout.
Build-your-own flows without custom apps
Multi-select controls mirror how customers think about customizable products: pick several flavors, colors, or components in one step.
Higher perceived value on gift sets
When shoppers curate their own bundle, they often add more items than a fixed preset would include.
Structured output for complex orders
Every selected value lists on the order so kitchen, warehouse, or studio teams see the full combination without guesswork.
Personalization Flow
Product options setup made easy
A practical flow for defining choices, attaching prices, and assigning option sets across your Wix catalog.
Build multi-select option types
Create checkbox lists and multi-select option types so customers build their own sets—flavors, accessories, or kit items—without custom development.
- Define the full selectable pool up front.
- Use clear labels for each selectable item.
- Save the pool as a reusable option set.
Price selected items and extras
Attach per-item prices inside the multi-select pool and offer gift wrap or upgrade extras so complex orders still monetize cleanly.
- Price each selectable item when costs differ.
- Set min/max rules that match production limits.
- Offer gift wrap or upgrades beside the multi-select set.
Assign multi-select sets to products and collections
Roll build-your-own option groups to gift sets and kit collections where shoppers expect to mix and match.
- Assign multi-select sets to kit and gift collections.
- Keep simple SKUs free of complex multi-select pools.
- Preview complex orders on mobile before a wide rollout.
Merchant Scenarios
How merchants use this
Example scenarios based on common merchant setups and results.
Our tea sampler let customers pick five flavors from twenty. Multi-select replaced a messy notes field and orders are perfect.
Workshop kits with choose-your-own tool add-ons increased AOV because buyers grab extras they would not buy separately.
Charcuterie boards with multi-select protein choices finally scale. Kitchen tickets list every pick in order.
Pricing Details
Pricing
A comprehensive breakdown of our pricing plans to help you make the best choice.
Starter
Promo$7.99$4.79/month
Unlock all option types and conditional logic as you grow.
Install for freeUp to $1,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Growth
Promo$19.99$11.99/month
Scale priced options across a larger catalog and order volume.
Install for freeUp to $10,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Scale
Promo$39.99$23.99/month
Run unlimited add-on revenue with full option flexibility.
Install for freeUnlimited additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Conversion Impact
Results merchants typically see
Performance ranges based on add-on and priced option tests across high-traffic Wix product pages.
Capture multi-select picks accurately
Fewer fulfillment mistakes
Structured multi-select choices replace messy notes so kitchen tickets and packing slips list every pick clearly.
Grow carts with choose-your-own extras
Higher cart totals
Priced multi-select add-ons let shoppers grab extras they would not buy as separate products.
Reuse build-your-own option sets
Hours saved weekly
Shared multi-select groups speed up setup for kits, samplers, and gift boards across collections.
Use Case Library
Popular use cases on Wix
Practical starting points teams use when rolling out multi-select options to support store conversions.
- 1Run pick-your-flavor programs on food and beverage gifts
- 2Let shoppers choose included accessories on tool kits
- 3Offer multiple add-on services on event and package bookings
Ready to try it on your Wix store?
Explore PowerUp apps and add Better Product Options when you are set to ship.
Frequently asked questions
Quick answers about using Better Product Options on Wix.
Related guides
Explore more ways to configure product options on your Wix store.