Free
$0/month
Get started with core product options and priced add-ons.
Install for freeUp to $100 additional revenue/month
Core option types
Price add-ons
Full analytics
Basic support
Wix Product Upgrade Options
Let shoppers swap the base for premium materials, a larger size, or faster turnaround. Present good-better-best tiers on one product page.
Install for free
No credit card required.
Benefits Overview
Guide shoppers to higher-value configurations
Key ways Wix merchants use this setup to improve product clarity and shopper confidence before checkout.
Good-better-best without triple listings
Upgrade options present tiered value on a single URL, which simplifies SEO and merchandising while still capturing premium sales.
Margin on choices shoppers already consider
Many buyers wonder about better materials or faster delivery. Upgrade options answer that question with a clear selectable path.
Analytics on which upgrades stick
See tier attach rates by product and season so you promote upgrades that convert instead of guessing.
Personalization Flow
Product options setup made easy
A practical flow for defining choices, attaching prices, and assigning option sets across your Wix catalog.
Build upgrade option types
Create button choices and dropdowns for Standard, Premium, and Rush paths so shoppers can compare upgrades without leaving the product page.
- Name tiers by the material or service difference.
- Prefer buttons when there are only a few upgrade paths.
- Keep upgrade sets reusable across similar products.
Price upgrade tiers and extras
Attach price gaps to each upgrade and offer complementary add-ons like gift wrap so premium paths monetize beyond the base SKU.
- Set upgrade prices that reflect real cost differences.
- Allow optional extras alongside the selected tier.
- Show price deltas next to each upgrade label.
Assign upgrade sets to products and collections
Roll upgrade option groups to bestsellers and matching collections so your strongest upsell paths scale with catalog growth.
- Assign upgrade sets to hero SKUs before a wide rollout.
- Use collection assignment for category-wide premium paths.
- Extend upgrades with conditional add-ons where it helps.
Merchant Scenarios
How merchants use this
Example scenarios based on common merchant setups and results.
Premium leather upgrade on bags is now a dropdown option. We deleted two duplicate listings and margin went up.
Express build upgrade pays for overtime. Customers who need speed self-select instead of negotiating in email.
Upgrade copy that explains thicker canvas made the premium tier obvious. Attach beat our old separate product page.
Pricing Details
Pricing
A comprehensive breakdown of our pricing plans to help you make the best choice.
Starter
Promo$7.99$4.79/month
Unlock all option types and conditional logic as you grow.
Install for freeUp to $1,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Growth
Promo$19.99$11.99/month
Scale priced options across a larger catalog and order volume.
Install for freeUp to $10,000 additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Scale
Promo$39.99$23.99/month
Run unlimited add-on revenue with full option flexibility.
Install for freeUnlimited additional revenue/month
All option types
Conditional logic
Full analytics
Priority support
Conversion Impact
Results merchants typically see
Performance ranges based on add-on and priced option tests across high-traffic Wix product pages.
Present upgrades without duplicate listings
Higher cart totals
Visible upgrade paths for materials, size, and turnaround let shoppers trade up on one product page instead of separate SKUs.
Keep upgrade selections exact
Clearer order specs
Structured upgrade menus leave fulfillment with precise tiers and finishes rather than free-text requests.
Reuse upgrade paths across lines
Hours saved weekly
Shared upgrade sets speed merchandising when you attach good-better-best options to new products.
Use Case Library
Popular use cases on Wix
Practical starting points teams use when rolling out product upgrades to support store conversions.
- 1Offer material upgrades on furniture and outdoor goods
- 2Sell express production on made-to-order categories
- 3Present extended warranty tiers on electronics and tools
Ready to try it on your Wix store?
Explore PowerUp apps and add Better Product Options when you are set to ship.
Frequently asked questions
Quick answers about using Better Product Options on Wix.
Related guides
Explore more ways to configure product options on your Wix store.