Quick answer
Wix allows up to 6 product options per product. To offer more, keep the options that need their own stock as Wix options and add the rest with a product options app, which has no limit. Wix also suggests splitting the product into separate listings, but then shoppers have to choose between pages.
Why Wix stops at 6
Each Wix product can have up to 6 product options, like size, color or material, with up to 100 choices in each. Every combination of choices becomes its own variant.
That adds up fast. Six options with only three choices each already make 729 variants, and each one has its own price and stock count.
The usual workarounds
Wix's help center suggests a few ways around the limit. Each one fits a different situation.
| Good for | Downside | |
|---|---|---|
| Split into separate products | Versions that are really different items | Shoppers compare pages, and stock and reviews are split |
| Wix modifiers | Free choices and custom notes | Up to 10 per product, and they can't add a price |
| Product options app | Extras, personalization and priced choices | One more app to set up |
How to add more options with an app
Step 1: Decide which options stay in Wix
Keep options that need their own stock count or SKU, like size or color, as Wix product options. Everything else, like finishes, add-ons or personalization, can move to the app.
Step 2: Install the app
Add Product Options by PowerUp from the Wix App Market. It is free to install and adds itself to your product pages, so there is no code to paste.
Step 3: Create an option set
In the app's dashboard, click Add new option and give the set a name you will recognize, like "Customization".
Step 4: Add as many options as you need
Add options such as buttons, dropdowns, checkboxes, swatches, text fields or date pickers. There is no limit on options or choices on any plan. A few types, like product swatches and file upload, need a paid plan.
Step 5: Add prices where needed
If a choice costs more, enter a price adjustment for it. Leave it at 0 if the choice is free.
Step 6: Choose where it shows and save
In the Rules tab, under Where to show, pick the products or collections. Click Save, then open the product on your live site. Your Wix options and the app's options show on the same product page.
Tips for products with many options
- Use conditional logic to show an option only when it applies, so the product page stays short.
- After you move choices to the app, delete the Wix variants you no longer need. Fewer variants means fewer prices and stock counts to update.
- Write option names the way shoppers think, like "Frame color" rather than "Option 7".