Free
$0/monthbilled yearly
Get started with core product options and priced add-ons.
Install for freeUp to $100 additional revenue/month
Core option types
Price add-ons
Full analytics
Basic support
Wix Product Options Without Variants
Add priced product options on Wix without creating variants. Shoppers pick options on the product page, the price updates, and you keep one product with one inventory count.
Install for free
No credit card required.
Benefits Overview
Options, modifiers and variants on Wix
Key ways Wix merchants use this setup to improve product clarity and shopper confidence before checkout.
Use variants only where you need them
Variants are right when each choice has its own stock, SKU or weight, like a shirt size. For extras you make or add after the order, variants just multiply your catalog.
Charge for choices without new variants
Modifiers avoid variants but can't add a price. App options do both: no variants, and a price on any choice.
No limit on how many options you add
Wix allows up to 6 product options and 10 modifiers per product. App options have no limit on any plan.
- Wix product options: create variants, up to 6 per product
- Wix modifiers: no variants, but no price change, up to 10 per product
- App options: no variants, with a price per choice and no option limit
Personalization Flow
Product options setup made easy
A practical flow for defining choices, attaching prices, and assigning option sets across your Wix catalog.
Decide what stays a variant
Keep choices that change stock or SKU, like size, as Wix product options. Everything else can move to the app.
- Does this choice need its own stock count? Keep it as a variant.
- Is it an extra you add or make after the order? Use an app option.
- Does it need a price but no stock? Use an app option.
Build your options in the app
Create dropdowns, buttons, checkboxes, swatches, text fields or file uploads, and set a price on any choice.
- Set prices only on choices that cost more.
- Mark options as required when every order needs them.
- Add conditional logic to show options after an earlier choice.
Apply them and clean up variants
Assign the options to products or collections, then remove the variants you no longer need.
- Apply options to a product, a collection or your whole catalog.
- Check the product page and cart before removing old variants.
- Every choice still shows on the order.
Reviews
What merchants say
works great for adding product options without having to create new variants. I had one issue with a specific type of product option but support was responsive and solved my issue quickly.
This has made personalizing and customizing products so much easier to add and navigate for me and my customers.
I’m new to the app, but I’m loving it so far. Yoseph has been incredibly helpful, supportive and patient, guiding me through everything and responding quickly to my questions.
Pricing Details
Pricing
A comprehensive breakdown of our pricing plans to help you make the best choice.
Starter
$8.99/monthbilled yearly
Unlock all option types and conditional logic as you grow.
Install for freeUp to $1,000 additional revenue/month
All option types
Conditional logic
File uploads (up to 20 MB)
Full analytics
Priority support
Growth
$21.99/monthbilled yearly
Scale priced options across a larger catalog and order volume.
Install for freeUp to $5,000 additional revenue/month
All option types
Conditional logic
File uploads (up to 250 MB)
Full analytics
Priority support
Scale
$43.99/monthbilled yearly
Run unlimited add-on revenue with full option flexibility.
Install for freeUnlimited additional revenue/month
All option types
Conditional logic
File uploads (up to 500 MB)
Full analytics
Priority support
Conversion Impact
Results merchants typically see
Performance ranges based on add-on and priced option tests across high-traffic Wix product pages.
Fewer variants to manage
One product per item
Extras live in the app, so you don't keep a price and stock count for every combination.
Priced choices without workarounds
No duplicate products
Charge for a choice directly instead of selling extras as separate products.
Room to grow
Unlimited options
Add options beyond Wix's 6-option limit without changing your catalog setup.
Use Case Library
Popular use cases on Wix
Practical starting points teams use when rolling out options without variants to support store conversions.
- 1Offer premium finishes on made-to-order furniture without variants
- 2Add personalization and gift options to jewelry
- 3Charge for rush delivery on custom prints
Ready to try it on your Wix store?
Explore PowerUp apps and add Product Options by PowerUp when you are set to ship.
Frequently asked questions
Quick answers about using Product Options by PowerUp on Wix.
Related guides
Explore more ways to configure product options on your Wix store.