Quick answer
On Wix, you can charge extra for a choice by giving each variant its own price. That works well for choices like size. For extras such as a premium finish or rush delivery, a product options app is simpler: you set a price on the choice, and Wix doesn't create new variants.
What Wix can do on its own
Wix Stores has two built-in ways to add choices to a product: product options and modifiers.
Product options, like size or color, create a variant for every choice. Each variant can have its own price, so you can charge more for a large than a small. Wix allows up to 6 product options per product.
Modifiers let shoppers pick a choice or type a note without creating variants. Wix describes them as free extras, so they can't add to the price. You can add up to 10 modifiers per product.
| Can charge extra | Creates variants | Shoppers can pick several | Limit per product | |
|---|---|---|---|---|
| Wix product options | Yes, through variant prices | Yes | No, one choice per option | 6 options |
| Wix modifiers | No | No | No | 10 modifiers |
| Product options app | Yes, on any choice | No | Yes, on most option types | No limit |
When variant prices are enough
If each choice is really a different item that you stock, like a shirt in small, medium and large, use Wix product options and set a price for each variant. You also get a separate stock count for each one.
Variants get harder to manage when you add extras on top. Three options with five choices each make 125 variants, and each one needs a price. That is when an app usually makes more sense.
How to add a priced option with an app
Step 1: Install the app
Add Product Options by PowerUp from the Wix App Market. It is free to install and adds itself to your product pages, so there is no code to paste.
Step 2: Create an option set
In the app's dashboard, click Add new option. Give the set a name you will recognize later, like "Upgrades". A set is a group of options you can reuse on many products.
Step 3: Choose the option type
Add a product option and pick how shoppers will choose, such as buttons, a dropdown, checkboxes or swatches. If shoppers can pick more than one choice, turn on Allow multiple selections.
Step 4: Set a price for each choice
For each choice, enter a name and a price adjustment. For example, "Framing" at $25 or "Add name and number" at $12. Leave the price at 0 for choices that are free.
Step 5: Choose where it shows
In the Rules tab, under Where to show, pick All products, Collections or Specific products. New products in a chosen collection get the options automatically.
Step 6: Save and test it
Click Save, then open one of those products on your live site. Pick a priced choice, add the product to your cart and check that the price went up. When an order comes in, you'll see which choices the customer picked for each product.
Tips for pricing options
- Keep sizes or colors you stock as Wix variants, and use the app for extras. Both can sit on the same product page.
- Write choice names that say what the shopper gets, like "Gift box" rather than "Option 2".
- Mark an option as required only when every order needs it. Optional extras feel less pushy.
- Start with one or two extras you already offer by email or phone, then add more once you see what sells.
Related pages
- Wix product add-onsSell extras like premium finishes and warranties on the product page.
- Product options without variantsWhen to use variants, modifiers or app options on Wix.
- Add more than 6 product optionsGo past Wix's option limit without splitting products.
- Show options based on an earlier choiceShow an option only when it applies.